The world's most famous industrial label giant set

2022-08-13
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The world's famous industrial label giant settled in Beijing

"the manufacturing center of global electronic communication products is moving to China at the speed of light, and most of the members of the world's top 500 are our customers. If Bedi's strategic layout in China can't keep up with the speed of customers, it will be very dangerous." On March 7, ye Fulang, the Global CEO of Bedi, who made a special trip to the inauguration ceremony of the new production base in Yizhuang, Beijing, said excitedly

as a leading multinational company in the global industrial logo industry, Bedi is far less famous in China than its famous customers - Ericsson, Nokia, Motorola, Seagate, Lucent, etc. "There may be more than a dozen industrial logos of Bedi in a Motorola", but many consumers do not know our existence. This just shows the characteristics of this industry, that is, we exist in the interior of industrial products to help producers carry out quality control, rather than in the outsourcing bags of consumer goods as people imagine

industrial logo is a microcosm of the degree of industrialization

"We employ more than 100 chemists around the world, and many people don't understand it. However, if you understand the requirements of our customers, you won't have any doubt about it. For example, some customers in the biopharmaceutical industry require that the labels we provide can be kept at minus 20 degrees for 20 years; for example, some nuclear power plants require that we can label products at a high temperature of more than 100 degrees; and some precision instruments require labels It can prevent static electricity, negative noise and dust at the same time. Therefore, we must understand the surface of various media through chemists and put industrial marks on any part required by customers. " Li Jiyang, general manager of Bedi Greater China, said that Bedi can produce tens of thousands of special labels all over the world, "At the same time, in order to achieve full traceability and quality control, we must also provide a complete software platform and convenience system corresponding to the logo, and also help users establish a product database. For example, suppose that the circuit system of a building has problems after it has been put into use for several years. First, we should ensure that the logo on each cable is recognizable for engineers to repair; second, we should be able to find joint accidents through the database Where did the hidden cables come from, and how large the batch is, so it is easy to trace. "

"Modern industrial production pays attention to the division of labor. A large number of spare parts are purchased and assembled into final products. Each product involves a large number of spare parts and multiple suppliers. This puts forward high requirements for production organization and quality tracking. Industrial product identification system is a good method to solve the storage and transportation problems. A set of effective product identification can accurately and reliably mark, track and control each part, and the marking time It can be extended from production to after-sales for 10 or even 20 years, so as to improve production efficiency and simplify production quality inspection management and customer service process. " Li Jiyang said that industrial logo is no secret for many multinational companies. Recently, some foreign manufacturers have also begun to define product quality through the additional functions on the label. For example, if a well-known brand is accidentally dropped into the water by consumers, the label on the battery will automatically change color, and it is easy for the manufacturer to deal with complaints

the hope of the industrial logo industry is in China

"BEDDY was founded in the United States in 1914. It can be said that we are one of the witnesses of the first world factory to be transferred from Britain to the United States in the world." Ye Fulang said that BEDDY's U.S. headquarters has listed the Chinese market as the focus of this century. Beijing is an important communication industry base in China. BEDDY has invested more than $2 million to establish a production and sales base in North China in the Beijing Economic and Technological Development Zone. In addition to engaging in the production of high-performance labels that still account for a small market share, it has also increased the production equipment of precision die-cutting products. At the same time, Bedi is preparing to build a third production base in Shenzhen. The investment scale of the first phase is equivalent to that of the Beijing factory, serving South China, where the electronic manufacturing industry is concentrated. In the future, an overload sound control alarm will be installed to distinguish overload or equipment failure, and the investment will continue to expand

Li Jiyang believes that the industrial logo industry is still in its infancy in China, and few companies can provide a full set of solutions so far. For example, in the mid-1990s, many multinational companies transferred their production bases to China, which urgently needed supporting industrial logos. BEDDY seized this opportunity to enter the Chinese market mainly by transferring multinational companies into business, and established a production base in Wuxi with an investment of US $2million in 1998. Since then, Bedi's sales have increased at a rate of 60% - 80% per year, so the sports limit of materials is generally taken according to the light and cheap dynamic limit, and the sports limit length of low carbon steel is obtained by dividing the load value corresponding to the point by the original cross-sectional area of the test piece. At present, domestic well-known enterprises such as bird and Huawei have also become Bedi customers

Li Jiyang privately revealed that a multinational company that can compete with Bedi products has not yet entered China, which is a rare development opportunity for them. "We are a multinational company that pursues industrial communities around the world. We can penetrate into China's three important industrial bases as quickly as possible, which has been a big step faster than our competitors. Next, we will consider how to produce polyoxymethylene and modified polyoxymethylene products of various brands known as" metals in plastics ". What we want to consider is how to adapt to the continuous upgrading and price reduction of products such as hard disks through localized production." In addition, Bedi is also actively cooperating with China Metallurgical Association and others. Promote the introduction of some mandatory industrial labels for special industries and high-risk industries in China

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